Hear that? That’s the sound of our new brand campaign. By connecting our performance benefits with the signature sound of our dials, we’re doubling down to build and develop our brand with BOA loyalists across our key segments and industries. We’re super excited and know none of this would be possible without our athlete and brand partner support in making the best gear better. Thank you all! #GetDialedIn #BOAFitSystem #BrandCampaign #Marketing ____ Creative Director - Joe Starmer Content Director - Kiersti Bird Executive Producer - Gavin Anstey Director - Evan Swinehart DP - David Chang & Brad Conner 2nd Cam Op - Jeremiah Davis Line Producer - Cameron Grimes & Allie O'Neill 1st AC - Ryan Brooks & Kevin Andrews PA - Ben Zuckerman Post Producer - Lilah Strauss Photography - Kody Kohlman Editor (Hero Edit) - Jeff Wilson Color - Jonnie Sirotek Audio Mix - Keith White

Jeremy Jones lays down some big bottom and top turns on his swallow tail "Storm Chaser", the latest offspring of Jones’ design partnership with surfboard shaper Chris Christenson. Ripping the fresh corduroy on Granite Chief and Shirley Lake, Jeremy demonstrates that any day spent on the mountain is a good day. Regardless of the conditions, "the turn has kept him coming back for more the past 30 years." #JeremyJones #PalisadesTahoe #JonesSnowboards

Cody Townsend has always utilized his home mountain to train for the coming winter. This season he has been prepping for his project The Fifty and most mornings could be found topping out on another peak. Getting outside and in the mountains has been the only thing that "feels normal." Like most of us, Cody can't wait for winter and to be back on skis. While this season will undoubtedly be different in many ways, the mountains we love haven't changed. www.squawalpine.com/what-to-expect-winter-2020-21 #TheFiftyProject #Yeti #CodyTownsend #SquawValley #AlpineMeadows #WinterIsComing #IKON

Local athletes and members of the U.S. Alpine Ski Team Keely Cashman, Nina O'Brien, and AJ Hurt welcome Mikaela Shiffrin to their home mountain for late-season training. #MikaelaShiffrin #KeelyCashman #NinaObrien #UsSkiTeam #Oakley #LandRover #GS

Welcome to the first-ever X Games Real Mountain video contest. Here's how it works: Seven of North America's best big mountain ski resorts are facing off in a battle to determine who has the best inbounds terrain. All of the footage in these videos was shot over the 2016/17 winter season and exclusively features resort-sponsored athletes who ski and ride each resort on a regular basis. Only natural terrain features were allowed (no snowcat-made kickers), and all footage is of places you can get to from the top of a lift. Vote for your favorite video now at XGames.com/RealMountain! SUBSCRIBE ► http://xgam.es/YouTube X Games has been spreading the shred in action sports since 1995. For more coverage and highlights visit our official homepage at http://xgames.com --------- Twitter ► https://twitter.com/xgames Facebook ► https://www.facebook.com/XGames Instagram ► https://instagram.com/xgames --------- Thanks for watching X Games!

The World Quarterpipe Championships is an invite-only event that pits 20 men & 10 women against each other to see who has the skill, style, and constitution to earn the title of World Quarterpipe Champion! Consisting of a jam format contest on a 25-foot-tall quarterpipe. #Snowboard Sponsors: #Dakine, #Gopro, #Ikon, 10 Barrel, Liquid Death, Ikanik Farms Winners: #BrandonDavis #HaileyLangland #SlushMagazine #10Barrel #LiquidDeath #IkanikFarms Shot by: Tim Manning Feature Athletes in video: Hailey Langland, Brandon Davis, Russel Winfield, Jill Perkins, Jamie Anderson, Nils Midnich, Benji Farrow, Danny Davis, Red Gerard, Ben Ferguson, Kyle Mack, Gabe Ferguson, Sammy Luebke, Forest Bailey

Highlights from the final qualifier of the 2016 Pond Skimming World Cup

17/18 Season Recap at Squaw Valley | Alpine Meadows. Here's a look back at another great season and what made the past 192 days so enjoyable. Thank you all for the great season!